‘Get Out’ Daniel Kaluuya
I began my case Study on the 2017 film “Get Out” directed by Jordan Peele. Being a thriller movie, it can compare to me and my partners film “The Vanished”. They both have a trapped feel, which raises the heart rate of the audience. “Get Out” is about a black male that goes to visit his white girlfriends family. There’s a major plot twist that deals with racism and takes the film for a spiral of emotions.
INTENDED AUDIENCE: The target audience for the Film Get Out, is millennial’s. This is projected in a part of the film where Chris’s humanity was taken in a way. This raises the eyes of open-minded ‘college students’ as well. The age group of college students are very involved in the topic of racism and during this film, race is a prominant topic.
DISTRIBUTION: The film was distributed by Blumhouse. A company that bought 6 times the production cost during the opening weekend. The reviews rushed in and almost all of the audience enjoyed the film.
MARKETING: This film was announced over television, radio stations, theator commercials, and even billboards. Cinemas helped distribute the opening weekend by advertising before related films.
PRODUCTION: During the production of “Get Out”, the director Jordan Peele According to the industry tracker box office mojo, the opening weekend had a gross sale of 30.5 million.
sources: https://www.forbes.com/sites/jmaureenhenderson/2017/02/25/why-millennial-audiences-get-get-out/
The Vanished 